Skriftlig InfoMethodologyTarget group analysis

Target group analysis

Photo by Silvan Arnet on Unsplash

One of the most central challenges you have as a technical writer is knowing who you are writing for.

You must assume that all your texts have a reader, and that this reader is also a user of the product. But who is it?

(Photo by Silvan Arnet on Unsplash)


About target group analysis

Why target group analysis is important

Criteria for target group definition

Using personas

How to do a target group analysis

Related texts

Relevant academic theory: The target group and the model reader

Methods for carrying out target group and task analyses

Start pages


Skriftlig Info

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